About
Short Bio
Gavin is the author of Servant of Chaos, one of Australia’s leading marketing blogs. He is the co-publisher of the ground-breaking collaborative marketing book, Age of Conversation. Gavin has worked in agencies, but is currently holed up on the client side.
Connect with Gavin Heaton
- For more casual conversations, connect with me via Twitter
- To see my work history, view my profile on LinkedIn
- Read an interesting background interview with Denise Shrivell on Digital People
Some of my projects
Where can you find some of my work?
- Creative and digital strategy + implementation services for North America’s largest online promotion – McDonald’s Are You Mac Enough promotion
- End-to-end strategy and implementation and rollout for McDonald’s Happy Meal site (and global variants)
- Establishment of an Asia Pacific Knowledge Factory for IBM
- Global rebranding for DMR Consulting + Fujitsu
- Co-instigator and publisher of The Age of Conversation book (1st edition, 2nd edition, 3rd edition planned for early 2010)
- Strategy and launch for Learning on Demand by SAP
Speaking
I am available for speaking engagements and have recently spoken at the following events:
- MarketingNow! – lead generation, community and social media
- ADMA - diving into social media
- AdTech - the relevance of twitter
You can view most of my slide decks on Slideshare which are released under a Creative Commons license.
Gavin’s writing online
You can read/purchase the following books that I have been involved with:
- Servant of Chaos marketing blog
- The Age of Conversation
- The Age of Conversation 2: Why Don’t They Get It
- Project 100
- The Dialup Guide to Blogging
- My Amazon Author page
I also write/contribute to the following blogs:
- Servant of Chaos – this is my main blog on marketing, branding and storytelling
- Dialup Guide to Blogging – a blog supporting the book
- Social Media Jobs.com.au – a blog for my free jobs website
- Marketing Profs Daily Fix – one of the world’s leading marketing blogs
Long Bio
For the last 12 plus years Gavin has worked from Australia in global roles for a range of companies. While working with global marketing agency, Creata, he was responsible for the digital strategy and implementation of the HappyMeal.com brand in the USA and its subsequent global rollout. He has also built and grown business units for companies like IBM. He evenly balances creativity and business know-how with a passion for the chaos in which we live — and strives to transform his teams into focused and enthusiastic micro-communities.
He is the co-publisher of the ground-breaking collaborative marketing book, The Age of Conversation, which brought together over 100 marketing bloggers from around the world for the first edition, and over 230 writers for the second. He is also actively involved in a variety of marketing/advertising-related efforts, from Planning for Good through to the Interesting South conferences.
Gavin currently works for global software company, SAP.
